GoC5 is a concept for a friendly daily climate habit app. The pitch is in the name: five small actions a day, about five minutes in total, tracked in a way that feels more like a fitness streak than a guilt trip.
The idea
Climate news can feel enormous and paralysing. Most of the things an individual can do are small, repetitive choices: how we travel, what we eat, how we use energy, what we buy and what we look after. GoC5 breaks those down into five pillars (Clean Commute, Plant Fuel, Power Saver, Circular Gear and Rewild Earth) and celebrates each one you complete.
Principles
- Action over guilt. Picking up again after a missed day is always welcome.
- Small beats perfect. One honest micro-action is better than a plan you never start.
- Honest numbers. Every estimate is labelled as an estimate, and we explain how we think about it on the Sustainability Report page.
- Privacy by default. This preview keeps your progress on your own device. Read the Privacy Policy.
What is real today
This website is an early product preview. You can try the Daily 5 tracker, which saves to your browser, and explore the Rewards Club, but there are no accounts, no store-listed apps, no live partner perks and no real money or prizes involved. Example perks, personas and numbers are labelled as such wherever they appear.
Get in touch
Questions, feedback or partnership ideas are welcome on the contact page.