According to insiders, Taylor Swift’s concert film distributed by AMC, titled “The Eras Tour,” has made over $37 million in presales within 24 hours from the three major theater circuits: AMC, Regal, and Cinemark. This is higher than the first-day presales of “Star Wars: The Force Awakens,” which earned $20 million. The current opening weekend estimate for “The Eras Tour” is $70 million, with presales accounting for about 50% of the weekend’s revenue. As female-oriented movies such as “Twilight” tend to earn the majority of their box office revenue within the first few days, fans of Swift are expected to flock to the theaters in large groups.
What sets this concert film apart from the rest? Well, it’s all thanks to the fact that Taylor Swift is currently one of the most popular and sought-after artists in the music industry. Her live shows are always sold out, making it hard for fans to get their hands on tickets. Plus, the film is being released during a brief hiatus in her extensive Eras Tour. Other musicians like Harry Styles and Billie Eilish, you better take note!
The debut weekend of The Eras Tour concert movie is expected to break records and surpass the opening weekends of similar films like Hannah Montana and Miley Cyrus: Best of Both Worlds Concert, Michael Jackson’s This Is It, and Justin Bieber: Never Say Never. It’s possible that Taylor Swift may make an appearance at theaters or via virtual means during the opening weekend, as she is not scheduled to be on tour during that time. However, there is no confirmation of this yet. Swift’s next North American tour is not until October 2024.
The Eras Tour’s first-day presales might not have surpassed Marvel’s Avengers: Endgame, which raked in $50 million on its initial ticket-selling day in 2019, ultimately becoming the second-highest-grossing film worldwide.
The distribution of The Eras Tour is being handled by AMC via Variance Films booking. According to earlier reports, AMC achieved a record-breaking $26 million in presales on the opening day for the Sam Wrench-directed film, surpassing the $16.9 million it earned for Spider-Man: No Way Home in 2021. It’s worth noting that none of the major Hollywood studios or streaming platforms are involved in The Eras Tour’s release – it’s entirely AMC’s project. An interesting fact – Swift’s concert movie’s first-day presales surpassed the entire domestic gross of Cats ($27.1 million, 2019) and Amsterdam ($14.9 million, 2022), in which she co-starred. However, in all fairness, both of those films were flops and were not solely reliant on Swift’s performance.
According to Wanda Gierhart Fearing, who holds the position of Chief Marketing and Content Officer at Cinemark, the concert film featuring Taylor Swift has been a huge success so far. She stated that the record-breaking advance sales across all their theaters in the United States are a testament to the unparalleled joy that comes from watching incredible content in an immersive environment with friends, family, and fellow fans. The popularity of her tour has driven frenzied traffic to their website and app since tickets went on sale, and they are now prepared to meet the demand for the shared musical experience by screening the concert film in an unprecedented number of auditoriums. Swifties will undoubtedly be enchanted by this film.