Scooter Braun says he disagrees with “weaponizing the fan base” amid Taylor Swift drama, reason for surprise

Scooter Braun commented on Taylor Swift’s decision to re-record her albums and own her masters. Yet, he said he doesn’t support an artist “weaponizing a fanbase.”


Scooter Braun has no bad blood with Taylor Swift, but he does take an issue with outspoken fans.

The music executive explained in a new interview that he supports the Grammy winner’s efforts to re-record her albums and take ownership of her work; however, he is not on board with “weaponizing” an artist’s fans.

“I think Taylor has every right to re-record. She has every right to pursue her masters,” Scooter told MSNBC on April 27. “And I wish her nothing but well, and I have zero interest in saying anything bad about her… The only thing I disagree with is weaponizing a fanbase.”

The manager, whose clients include Justin Bieber and Ariana Grande, continued, “The artists I work with have very large fan bases. You don’t do that. It’s very dangerous. There’s people in that fan base who have mental health issues. There’s families involved and I think that’s very, very dangerous.”

Scooter said that sometimes the artists who “weaponize” are the same ones that know “what it’s like to be ridiculed.” He added, “There’s a responsibility with a fanbase.”

Reporter Ari Melber asked him, “And you think that has happened?” Scooter replied, “That’s all I’ll say about that.”

His public feud with Taylor dominated headlines in June 2019, when Taylor shared a social media post accusing Big Machine Label Group, her previous label, of denying her the opportunity to own her music by buying her masters. She said CEO Scott Borchetta and the label would only let her “earn” one album back for each album she put out, so she decided to leave Big Machine.

Scooter Braun, Taylor Swift

Kevin Mazur/Getty Images for Amazon Studio

Scooter purchased her masters by acquiring Big Machine with his company Ithaca Holdings.

“When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them,” Taylor wrote at the time. “Never in my worst nightmares did I imagine the buyer would be Scooter.”

In a since-deleted Instagram post in November 2019, Scooter said the feud led to him receiving calls from fans threatening the safety of his then-wife Yael Cohen and children, writing, “I am certain there is no situation ever worth jeopardizing anyone’s safety.”

In his new MSNBC interview, Scooter said he tried negotiating with Taylor before purchasing her masters, but when she signed with Universal Music Group, he assumed the deal was off the table and went forward with purchasing Big Machine.

“I think there’s a lot of facts out there, but at the end of the day, I think artists should actually have ownership and they should play a role,” he said. “All artists have royalties coming to them from their masters, and if they want an opportunity to buy them, they should have that opportunity and I’m completely open to that conversation.”

Taylor Swift, Scooter Braun

Dominik Bindl/Getty Images; Brian Friedman/NBCU Photo Bank/NBCUniversal via Getty Images

He later sold her masters in November 2020 to Shamrock Holdings for a reported $300 million.

The 32-year-old wrote at the time that she had wanted to make a deal with Scooter, but his team “wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive” before moving forward with the purchase.

“This was the second time my music has been sold without my knowledge,” Taylor wrote on social media at the time. “The letter told me that they wanted to reach out before the sale to let me know, but that Scooter Braun had required that they make no contact with me or my team, or the deal would be off.”

Ultimately, she has chosen to start re-recording her first six albums with Universal to officially own those albums. So far, the Grammy winner has released Red (Taylor’s Version) and Fearless (Taylor’s Version).

E! News has reached out to Taylor’s rep for comment on the MSNBC interview.

Related Posts

Travis Kelce’s friends see an ‘endgame’ for him and Taylor Swift: ‘Not letting any hoopla impact relationship’

“they’ve seen how down to earth she is with his friends and family” Travis Kelce’s inner circle believes his relationship with Taylor Swift is the real deal…

Fans Applauded The Way Taylor Swift Saved Dave Grohl At Paul McCartney’s Party. What’s happening?

Taylor Swift stepped in after Dave Grohl was put in an awkward situation with Paul McCartney. Thanks to Dave Grohl, fans got a snippet of what goes…

Family of Taylor Swift fan who died at Rio concert attends singer’s third Eras Tour show in São Paolo

  The family of the woman who died at Taylor Swift’s show in Rio de Janeiro, Brazil, was spotted in attendance at the singer’s final South American…

Amidst Taylor Swift Dating Rumors Travis Kelce’s Ex-Girlfriend Spoke Out About Him Allegedly Cheating, But Not So Fast

There are contradicting claims about Travis Kelce’s relationship with his ex Maya Benberry. Following a whirlwind weekend for Taylor Swift and Travis Kelce, the NFL star’s ex-girlfriend…

Taylor Lautner’s Wife Reveals How She Feels About Taylor Swift’s ‘Back To December’ Being About Her Husband, And She’s So Real For This Answer

There’s no “Bad Blood” at all. If you are a man who has dated Taylor Swift chances are she wrote a song about you. While many of…

The View Women Warn Taylor Swift of Travis Kelce ‘Red Flags,’ Ask ‘What Is He Hiding?’

The woмen warn Swift to be “carefυl” as they voice their concerns aboυt the pop star’s new relationship with the Kansas City Chiefs tight end. Did the…

Leave a Reply

Your email address will not be published. Required fields are marked *