Charlamagne Tha God is in awe of how 50 Cent goes about business and beef, and the way he combines the two to his benefit.

During an episode of the Brilliant Idiots podcast that aired on Friday (December 1), The Breakfast Club co-host explained to Andrew Schulz exactly why he thinks Fif is miles ahead of his competitors. In doing so, he referenced a recent social media post the G-Unit mogul made in the aftermath of Diddy stepping down as the chairman of Revolt amid the sexual assault allegations recently brought against him.

In it, 50 wrote: “I’ll buy [Revolt] from you play boy , for the low because you know Cadillac and AT&T gonna pull out. I’ll give you a few dollars for it now! Sell it to me, then we can be friends.”

Explaining why he felt this was smart, Charlamagne told Schultz: “I’ma tell you why 50 is literally a diabolical genius […] [He’s] telling people who the sponsors are so if they wanna harass Cadillac and AT&T, that’ll happen […] don’t fuck with Fif.”

Watch the two podcasters discuss the Queens spitter’s strategy at the 43:59 mark below:

Just last month, 50 Cent hinted at putting together a film he called “Surviving P Diddy” as the mogul’s legal troubles piled up in the public eye.

The 48-year-old rapper continued rubbing salt into Puff’s wound in late November, after it was reported that former Bad Boy Records president Harve Pierre had been sued for sexual assault just days after Diddy himself was accused of raping and abusing his ex-girlfriend and former artist, Cassie, in a lawsuit.

The “Window Shopper” hitmaker posted a screenshot of a headline about Pierre’s lawsuit and wrote: “I Told you they was coming, in 5,4,3,2,1 SMH. This is a movie (SURVIVING P DIDDY) OR (DIDDY, DO IT OR NOT) executive produced by Curtis 50cent Jackson coming soon!”

The title “Surviving P Diddy” is a play on the 2019 documentary, Surviving R. Kelly, which detailed the sexual abuse allegations against the R&B singer, who has since been imprisoned.

Fif’s post also contained screenshots of two other Diddy-related stories: “Diddy’s Clothing Brand Sean John Being ‘Phased Out’ Of Macy’s After Two-Decade Partnership” and “Diddy’s Legal Battle Over Tequila Brand Put On Ice Until 2024.”

Since then, the Cîroc boss has since had two more lawsuits brought against him for sexual assault and 50 Cent has continued trolling him online through it all.

Diddy has denied any wrongdoing in relation to the multiple accusations via his lawyer.