The NBA is looking into allegations that Oklahoma City Thunder player Josh Giddey had a relationship with a minor.
The league has not taken him off the court as he recently played in a game amid the allegations. Giddey was in the starting lineup for Saturday’s 127-123 loss to the Sixers. He recorded 10 points, eight assists and seven rebounds.
Now, the Oklahoma City Thunder guard is at risk of losing a $40 million sponsorship agreement with Weet-Bix, an Australian cereal brand owned by the Sanitarium Health Food Company.
The 21-year-old Australian has been taken off the company’s social media profiles. While Sanitarium is aware of the situation, their spokesperson mentioned that the company has not yet decided to sever its ties with Giddey over allegations of Giddey’s inappropriate relationships with an underage girl.
“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” the spokesperson told Code Sports.
“We are in contact with Josh’s management team and waiting on further detail at this point.”
Giddey previously appeared on Weet-Bix cereal boxes and other promotional materials marketing the brand.
NBA spokesperson Mike Bass confirmed to The Athletic that the league is looking into the allegations made against Giddey that initially surfaced on social media.
Giddey, who was raised in Melbourne, Australia, was selected sixth overall in the 2021 NBA Draft by the Thunder. He’s currently averaging 12.3 points, 5.7 rebounds, and 4.5 assists per game, as his team’s record sits at 11-4.
The former sixth-overall pick has been a key piece of the Thunder’s young core on both ends of the floor.